SEO Strategist & Consultant · Kosovo
No fluff. No snake oil. Eleven years of moving traffic through structure, not guesswork.
Hi, I'm Lum! 11+ years in organic growth. No fluff, no snake oil, no "secret strategies", just fundamentals applied rigorously and communicated honestly.
No vanity rankings. No "we improved Core Web Vitals by 3 points." Real, durable traffic and conversion lifts.
I work across the full stack: technical SEO, content strategy, topical authority architecture, and custom Python tooling to scale audits and decisions. I think in entity graphs, ontology layers, cannibalization patterns.
My background spans senior in-house roles and multi-client freelance engagements. The headline numbers: I took VisaGuide from zero to ~3M monthly users across six years, then led the search program at Germany Visa through a major KPI shift.
I'm also building Assertio (assertio.ai), a content intelligence SaaS that extracts assertions from web content and detects contradictions at the claim level. It's where I think SEO is going as LLMs become the new search layer.
What I do isn't complicated or any form of black magic. Crawlable architecture, smart indexation, content that matches intent, logical internal linking, and backlinks that earn themselves. The difference is I actually do the work, measure it, and tell you the truth about what's happening.
When I'm not in Screaming Frog or a spreadsheet, I'm probably playing guitar too loud, debating philosophy with my friends, or rewatching Vikings or The Office for the third time. I think Carlin has more to say about human behavior than most marketers. Opeth keeps me focused. Stoicism keeps me honest.
A bit about how I work and what I'm up to when I'm not in a CSV.
Moments from work, home, and everything in between.
Looking to see if I can find the finish line. Bochum Half Marathon 2024
A recording session at home
Iron Maiden, Amsterdam Yes, I cried.
How I think I look like when I'm thinking about Core Update recovery strategies.
Valetta with the missus.
A friend I made in Pefkochori, Greece
Not an SEO reading list. The books that actually shifted how I work and look at problems.
An FBI hostage negotiator wrote the best client-conversation manual I've found. Mirroring, labels, tactical empathy. I use this every week, sometimes without realizing.
Patty wrote the Netflix culture deck. This is the longer version. Brutal honesty as a management method not as a personality trait. The opposite of every "we're like a family" deck you've ever seen.
What you say before you say the thing matters more than the thing itself. Cialdini's follow-up to Influence and, in some ways, the more useful book. Changed how I open audits and walk into uncomfortable client meetings.
Why most products that "do great with early adopters" die before they reach the mainstream. Applies to anything you're trying to grow products, freelance practices, content strategies. The chasm is real. Most people fall in.
Steinbeck on what dignity looks like when everything's been taken. I reread it whenever I'm tempted to feel sorry for myself.
The book I'd save from a fire. Three brothers, three answers to the same questions about faith and doubt. The Grand Inquisitor chapter alone is worth a year of reading.
I'll show you what's working, what's not, and what to fix first, then help you execute it properly.
Let's have a chat