You open your analytics dashboard to diagnose a slump in traffic, only to find thousands of auto-generated URLs competing against each other for the exact same query. That ruins your day doesn’t it? Traditional SEO…
You can make sales faster on a marketplace, but you will only build an independent brand on your own store. Selling online forces a choice between listing on platforms like Amazon and building an independent…
Deciding a marketplace’s indexation policy comes down to deciding per page template, not per URL, and writing each decision down as three things: whether the template may be indexed, which directive enforces it, and whether…
You push a new frontend release for your marketplace, watch Googlebot crawl your URLs in the server logs, and wait for new product listings to appear in Google Search. Instead, thousands of valid listings sit…
A marketplace indexation audit in Search Console produces one table: for each page template on your marketplace, how many URLs Google indexes, why it skips the rest, and which fix to ship first. Key Takeaways…
A search for running shoes on a multi-seller platform returns five different spellings for navy blue, three separate size scales, and hundreds of blank product records that drop out of the results entirely. The obvious…
GTIN, MPN and SKU: which you need A GTIN is the number under a product’s barcode, assigned through GS1 and identical in every store, while an MPN is the manufacturer’s own part code, which identifies…
When a listing expires, you only have to answer one question: is there another page a visitor would be happy to land on? If there is, 301 to it. If there isn’t, return a 404…
Marketplace SEO comes down to one decision repeated per page template: which of the URLs your system generates deserve Google’s crawl and a place in its index. If you run the site, you will finish…
